Consumers are adding more devices and screen time into their daily life. We understand how they engage and consume media across television, online, radio, mobile, tablet and print. This knowledge is critical for both content creation and media planning. It’s how we drive successful advertising strategies.

What we measure

Our solutions provide you with a comprehensive view of not only who is watching and listening but how, where, when and why—allowing you to identify audiences and optimize advertising spend across all media channels.

Our industry-endorsed audience measurement solutions reach across media platforms, enabling us to deliver unique insights and a holistic view of consumers’ media habits.


Understanding how your brand is doing online is about more than clicks and page views. It’s about the audience.

Nielsen’s comprehensive and innovative online measurement methodologies analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz and more to provide a 360 degree view of how consumers engage with online media. Our approach doesn’t stop at the computer screen because we understand that online audiences don’t just consume digital cookies – they’re shoppers, TV watchers, tweeters and texters.

A proliferation of traditional and digital media and burgeoning connected device ownership means consumers have more media touchpoints than ever before.

Our world-class multi-media planning tools provide the richest and deepest view of consumers’ product consumption, lifestyles, attitudes and behaviours to help you navigate the increasingly complex and dynamic media landscape and plan your next cross-platform campaign with pinpoint accuracy.

Nielsen’s hybrid audience measurement portfolio provides valuable insights used for buying and selling media. Our unique approach combines representative, people-based panels with tag-based measurement to deliver a holistic view of the digital universe and its audience. The result is a Total Internet Audience metric that offers a sophisticated approach to understanding consumer behavior and provides comprehensive digital media measurement across all devices and locations, including mobile devices, tablets, secondary PCs and access points outside of home and work locations.

At the heart of our hybrid audience measurement is an understanding of consumer behavior. Our representative panel offers deep insights across demographic characteristics of Internet use, while data collected through Nielsen tags placed on participating publishers’ pages provides measurement of the content consumed. An advanced statistical process provides intelligent matching of demographic characteristics to behavior across all sites, offering the most accurate reflection of page-level activity and audience insights based on panel data.

Panel recruitment

Nielsen’s online panel uses a proprietary methodology that combines the representativeness of probability sampling with the depth provided by an online-recruited panel. The probability calibration sample provides a baseline for representative demography and online behavior. This baseline is used to create demographic and behavioral weights to correct for potential biases in the online-recruited panel.

TV Measurement

Today’s consumers are watching more TV than ever, which makes understanding what and how they’re watching an essential part of any marketing campaign. With our expansive and representative television panels, Nielsen tracks viewing behavior down to the second, revealing detailed programming and commercial engagement.

Using data from set top boxes, Nielsen delivers a constant, real-time stream of information, revealing tuning behavior during programs and commercials. We can tell clients which commercials are being watched and which have the strongest engagement and impact. We even analyze which position in the program or commercial block is most effective for a specific brand.

Mobile Measurement

As mobile evolves into a composite of voice, text, video, Internet, games, apps and audio, Nielsen’s measurement services help you analyze and respond to the consumer who is always connected.

Our monitoring of the rapid expansion of technology and adoption enables our clients to stay ahead of the steep curve. Nielsen benchmarks mobile advertising investment to other media platforms, and helps clients maximize their marketing exposure. In addition, we uncover demographic and behavioral hotspots to predict which consumer segments and which tactics offer the highest potential for success.

Audio Measurement

As the definitive source for comprehensive audio metrics and insights, Nielsen measures listeners however they tune in. Using a combination of listener panels and electronic measurement technology, Nielsen knows who’s listening, what they’re listening to, and how.

Nielsen has been measuring radio tune-in since 1936 and has been amplifying its capabilities ever since. Today, Nielsen provides comprehensive data and rich insights into the changing patterns of radio listening behavior in multiple countries. Our approach offers consistent, dependable data and analysis to maximize radio marketing plans.