Insights

Fans are changing the game

This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.

Aussies Are Eager To Master Health-Conscious Lifestyles

To maximise campaign resonance, marketers need to understand the key drivers around the increased focus and willingness to master health-conscious lifestyles, which includes: healthier food choices, drinking less alcohol and increasing their physical activity. 

Australians Are Rediscovering Homemade Food Recipes Online

As a result of being at home more, Australians are spending 16% more time on food and cooking websites than the equivalent period in 2019, spending over 298 hours, that’s over 12 days spent on these sites making this the top-ranked activity weekly by time in 20212.