CONSUMER & MEDIA VIEW
UNLEASH THE POWER OF ACTIONABLE CONSUMER INSIGHTS
CONSUMER & MEDIA VIEW: TARGETED INSIGHTS FROM 30,000 CONSUMERS 14+ ACROSS AUSTRALIA
Understand the many facets of Australia’s ever-changing consumers with Nielsen’s powerful Consumer & Media View (CMV) solution. CMV provides a wide range of demographic and lifestyle data, detailed information on purchasing behaviours and attitudes, and extensive reporting and comparisons on media habits. Marketers and planners can use this to define highly-specific audience segments, and discover valuable and actionable insights to leverage in marketing and advertising planning. With all this in one place, CMV has everything you need to succeed in brand, advertising and marketing strategies.
For over 20 years, Nielsen’s CMV has surveyed consumers across Australia capturing an array of insights that help businesses tackle marketing and media challenges. Whether you are involved in the planning, buying or selling of advertising, or are responsible for brand strategy, Nielsen CMV insights provide the power to create effective marketing strategies and, ultimately, achieve strong business and marketing goals.
Measuring 30,000 consumers annually, CMV provides detailed insights into the media habits, attitudes, lifestyle, product ownership and purchase intentions of Australian audiences. CMV also incorporates both our own segments and market traded Third party segments as required.
CONNECTING AUDIENCES TO OUTCOMES
characteristics & behaviour by
tracking consumer habits over
time against different media
Gain insights into consumer
lifestyle activities to help define
target audiences & maximise
Create specific sales
campaign planning by
identifying best fit media for
the intended audience
ENHANCED BY MEDIA FUSION
MORE FRAGMENTED MEDIA CONSUMPTION MEANS THAT IT’S MORE IMPORTANT THAN EVER TO UNDERSTAND ACTUAL MEDIA BEHAVIOURS TO DRIVE MEDIA STRATEGY AND PLANNING INSIGHTS
NIELSEN HAS A RICH HISTORY OF FUSING MEDIA BEHAVIOUR DATA WITH CMV THAT ALIGNS WITH:
– OzTAM TV Ratings
– Regional TAM ratings
– CRA Radio Ratings
– IAB endorsed Nielsen Digital Ratings
Bring your consumer to life
Who they are
Age, gender, location, income, family, nationality
Retailers, shopping, supermarkets, food, health and beauty
Mobile devices, usage, locations, music, telecommunications
Renovations, household items, utilities
What car are they driving? What do they intend on purchasing?
Media, Advertising & Entertainment
TV, radio, print, digital, outdoor, mobile
Interests, sports, travel, short trips/week end away
What They Think
Attitudes, to media, advertising, shopping, travel, finance, career, family, cars, health, food
PUTTING CMV INTO PRACTICE
FOR MEDIA OWNERS
Monetise assets as a result of
more focused consumer engagement & reach strategies
Better understand consumer lifestyle and product choices to support business and marketing objectives
Maximise client investments through improved channel planning & strategy development
FOR SPORTS BODIES
FANLINKS: Linking sports fan engagement insights with profiling data across retail, media and sports industries.
CMV FAST FACTS NEWSLETTER
Each month, we present a brief snapshot on a particular topic through our Fast Facts Newsletter.