Understand the many facets of Australia’s ever-changing consumers with Nielsen’s powerful Consumer & Media View (CMV) solution. CMV provides a wide range of demographic and lifestyle data, detailed information on purchasing behaviours and attitudes, and extensive reporting and comparisons on media habits. Marketers and planners can use this to define highly-specific audience segments, and discover valuable and actionable insights to leverage in marketing and advertising planning. With all this in one place, CMV has everything you need to succeed in brand, advertising and marketing strategies.

For over 20 years, Nielsen’s CMV has surveyed consumers across Australia capturing an array of insights that help businesses tackle marketing and media challenges. Whether you are involved in the planning, buying or selling of advertising, or are responsible for brand strategy, Nielsen CMV insights provide the power to create effective marketing strategies and, ultimately, achieve strong business and marketing goals. 

Measuring 30,000 consumers annually, CMV provides detailed insights into the media habits, attitudes, lifestyle, product ownership and purchase intentions of Australian audiences. CMV also incorporates both our own segments and market traded Third party segments as required.