Potential Audience

Brands need to consistently communicate with consumers. Today, most consumers are online, but they may be very different from your consumers.

How we do it

  • Potential clients content analysis- data mine past online social media content to observe trends or emerging topics of discussion, as well as gain insight into potential customer’s lifestyle
  • ŸTweet habit analysis: we help you understand when and where potential clients like to engage in online social media activities.
  • ŸWeibo tag analysis: we give you an indication of potential clients’ self-proclaimed areas of interest in order to better cater to their interests.
  • Weibo followee analysis: we help you understand who potential clients consider to be key opinion leaders and leverage them to deliver brand messages to potential clients.