Break through the Clutter

In today’s environment of media fragmentation, digital explosion, ad avoidance, and increasing budget pressures, our clients are more determined than ever to better understand their consumers’ visual attention and emotional reactions to advertising. That means, for their messaging to be effective, it has to be engaging. And in today’s oversaturated world, that’s a tall order. Because it’s so difficult, it’s important to pinpoint exactly what aspects of your marketing materials are (and aren’t) working. No moment is more crucial than the one in which a decision is made.

So what kind of advertising appeals to your consumer’s emotions in a way that motivates their purchase behaviour? We can help you to understand consumers’ conscious and unconscious responses to advertising. Let’s discover together what they are thinking that even they can’t tell you.

今日消费者比以往任何时候都更精明和挑剔。他们只倾听与自己相关的内容，对平淡无味根本不予理会。在纷繁复杂中理出头绪是一项艰巨的任务，特别是消费者希望作为一个独特的个体接收消息，深入了解他们的世界并从值得一听的内容中获益。拥有强大的广告创意和信息传递能力从未像现在这样重要。如果没有独树一帜、强大的沟通方式来吸引消费者的注意力，给他们理由“挑选我，选择我”，广告就会沦落为摆设。

消费者听到、看到和体验到的有关品牌的一切都会影响他们未来对该品牌的反应。尼尔森模型可以帮助您的品牌打造您所预期的未来。我们会告诉您传达品牌信息的最佳途径，从而提升品牌实力，扩大市场份额。