Hotel Barceló Group leverages Nielsen ID Resolution System for Attribution Measurement to optimise marketing spend and activation strategy across media channels.
Nielsen Marketing Cloud built tailored audiences to reach the specific professionals in the pharmaceutical industry.
Learn more about how brands can identify and target relevant audiences within their social channels to increase brand awareness.
Digital Ad Ratings helped T-Mobile prove their online campaign reach to key 18-44 audiences and maximise their digital investment.
Read how Influencer Brand Effect helped Lucozade Energy and The Fifth measure the effectiveness of their Influencer campaign beyond likes and shares.
Using Digital Brand Effect’s real time optimisation capability, Brainly helped their CPG Client improve campaign effectiveness and save money.
With the flexibility to reallocate budget across select platforms, Tempo OMD used Digital Ad Ratings’ overnight reporting to identify optimisation opportunities.
Nielsen looks at the financial implications of customer churn in the Teleco marketplace in Europe, sizing the risk and providing solutions to help organisations manage customer churn in order to save revenue and protect their business from revenue loss.