Case Study - €1.6bn Loss Prediction
Nielsen looks at the financial implications of customer churn in the Teleco marketplace in Europe, sizing the risk and providing solutions to help organisations manage customer churn in order to save revenue and protect their business from revenue loss.
Socially Minded: The Causes Men and Women Value
If we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into which causes resonate the most? And are there discernible preferences between men and women? The short answer is yes.
Automotive Demand in Europe
Half of all European consumers are planning to buy a new or used car in the next two years, according to the Nielsen Global Survey of Automotive Demand – with 28% planning to buy a used car, and 22% a new car.
IRELAND’S AGING POPULATION
Ireland findings from the Nielsen Global Survey on Aging
UK consumer confidence for Q3 2013 hits highest level in six years
Number of consumers who believe the UK is out of recession at 5½-year high. Proportion of consumers saying they’re willing to spend money hasn’t been higher for seven years. ‘Rising utility bills’ is the only main concern for consumers to increase on previous quarter.
UK supermarkets beef up advertising budgets to counter consumer reluctance to spend
UK supermarket sales growths continue to slow; strongest category performance driven by promotions. Morrisons is highest spender on TV & press advertising
As spending in Europe stagnate, actions to save increase
Europeans were in a spending holding pattern in the second quarter and actions to save on household expenses increased as unemployment rates in many European markets were high and confidence in the economic outlook for the rest of the year remained weak.
RECESSION VS RECOVERY CONSUMER CONFIDENCE RATES WIDEN IN EUROPE
Europe reported a stark reversal of consumer confidence performance in Q1 compared with Q4 2012. At the end of last year, consumer confidence fell in 20 of 29 European markets. In Q1, the opposite trend was reported as consumer confidence rose in 18 of 29 markets.
Despite lingering pessimism, consumer confidence rises in Europe
Consumer confidence levels rose in 20 of 29 European
UK Consumer Confidence in Jobs Hits 5 Year High
Nearly one in four (24%) Britons felt positive about their job prospects in Q2 2013, the highest level since Q1 2008 (34%) - according to the latest figures from Nielsen, a leading global provider of information and insights into what consumers watch and buy.