Behavioural

What influences consumers to purchase a particular product, from a particular brand? Is it need, intrigue, price or placement? Pinpointing shoppers who want to buy your product and effectively shaping your marketing activity is crucial to success. So where do you start? How do you identify your best consumers? Who are they? What makes them do what they do, buy what they buy, buy when they buy and watch what they watch? Sometimes your best view is from the ground up. We take you behind the scenes of the point of purchase and help you determine how to best deliver to your consumers within Europe’s dynamic population of 730 million people.

We track billions of data points from a host of sources, and with this mass of information, we can show you consumers as they really are: unique segments instead of opaque lines on a spreadsheet or points on a map.

You can put this information into action regardless of your industry. For example, will your store be more successful in the nearby shopping centre or would you be better off setting up shop across town? Who is your competition for the customers you care about most? Where are the gaps in your market? What types of advertising formats work best with your most profitable consumers?

Our segmentation solutions answer these questions and more. We can give you aggregated and customised demographic data to understand geography based on region and locality and any level in between. We can even help find consumer needs that haven’t yet been articulated, giving you insight into how to shape your product offerings to suit rapidly evolving desires. And once we’ve created a plan together, we’ll give you the tools to measure its effectiveness and put big numbers on your bottom line.