Retail Measurement

What we measure

Measuring what consumers and shoppers buy and how they behave is at the core of Nielsen. We offer a unique set of tools that examine key business trends by product, category or market, using retailer scanner-based sales and causal information gathered weekly from thousands of retail outlets.

How we do it

Our in-house retail experts’ insights, along with the strong relationships we have with both retailers and manufacturers, will work to your advantage. We provide continuous monitoring of product sales to consumers, primarily with scanning cash-registers and supplemented by store audits.

Our unique tools show exactly how your product or store is performing in the marketplace using information on sales, market share, distribution, pricing, promotional activity and merchandising. Understanding your product and category performance, along with best-in-class client servicing and analytical support, will help you make decisions on key issues for your business—from distribution strategies to category growth opportunities.

Having data only gets you halfway to achieving strategic insights for forward planning. That’s why Nielsen provides you with intuitive tools and analytic resources to quickly identify what matters. And timely, flexible analytics give you a holistic view of the marketplace.