Ajay Macaden

Ajay Macaden is an Executive Director with Nielsen India and leads the company’s Retailer Vertical for South Asia.
With nearly two decades of experience across research, media and advertising, of which, the last decade has been with Nielsen, Ajay played a leadership role in several core Nielsen businesses across Mumbai, Delhi, Chennai and Bangalore.

Given the diversity of his experience, across FMCG, Telecom, Automotive and Infrastructure, Ajay has been part of several panels and has presented at multiple industry forums and often quoted in the media. A keen observer of consumer behaviour and industry trends, Ajay is passionate about Retail, technology and talent advancement.