Anupam Bokey

Chief Marketing Officer, RP-Sanjiv Goenka Group FMCG

Anupam is a seasoned and passionate marketer with over 24 years of experience across global FMCG giants such as Unilever and Danone. He has worked across various marketing domains such as global & regional brand development, brand building and customer development & sales. He has successfully launched and led over a dozen brands including some iconic ones like Dove, Clinic Plus, Lifebuoy, Pepsodent, Vim, Pureit, Too Yumm! in over 25 different countries.

Anupam’s current role at Guiltfree Industries (RPSG) is focused on overall strategy and marketing leadership for the company. He began with ‘Too Yumm!’ and has successfully turned it into the fastest growing FMCG brand in India with high-impact campaigns such as #WhyChipsVirat within its first year of launch.

During his tenure, Anupam has received several awards and recognitions, including Golden Peacock awards for Innovations, I-Award (UK), Water Digest Awards, Effie. In addition to that he has also received accolades at the Indian Marketing Awards, Prime Time Awards and Kaleido 2019 for the #WhyChipsVirat campaign.