Arjun Urs leads the Expanded Vertical for Nielsen in South Asia.  Arjun is a seasoned market research and consulting professional and has held several leadership roles among the top companies in India.
With a career spanning over 19 years, He comes with rich experience in strategy, business planning, innovation and research especially in sectors like Telecom, Auto, and FMCG.
As Expanded Vertical Leader for Nielsen South Asia, he leads a business unit that is  engaged in providing research and advisory services to leading clients in Telecom, Infra, Automotive, BFSI, Durables etc., across brand equity, customer segmentation, communication evaluation, product development, pricing strategies, customer satisfaction, retail, big data and analytics. Prior to his current stint at Nielsen, Arjun has spent around 5 years with the Coca-Cola company leading its strategy and innovation function.
Along with strong business acumen, Arjun has great exposure in leading long term and short term corporate strategy, providing research counsel across brand life-cycle and building innovation capability for businesses.