Vijay Udasi is Senior Vice President  at Nielsen . He currently leads Nielsen’s Store Observation and Distribution Optimisation practice across Global Markets , helping both Suppliers and Retailers optimise and expand their distribution using cutting edge geospatial locational  analytics . In addition helping clients evaluate the ROI of their In Store spends

Prior to his global role , Vijay was leading the Sales Effectiveness  and Retail Measurement practice for Nielsen South Asia .  He has held several leadership roles at Nielsen South Asia in Analytics Consulting , Retail Measurement and as Strategic Client Business partner for key clients .

Over the years , he has strategically consulted several major FMCG and Beverage players  across developing and developed markets in their route to market strategies. He has over 20 years of experience across research, retail and analytics  . His passion is leveraging small data and how these small data combined with Big data can help clients make meaningful decisions