Case study: Quantifying the impact of TikTok advertising
With its immersive full-screen, sound-on formats and diverse video content, TikTok has struck a chord with creators and viewers in Middle East, North Africa (MENA). It has seen tremendous growth in audiences for engaging entertainment and inspirational content.
A Disruptive Game Plan: Catching the Active Consumer
Disturbing a sports fanatic while they’re watching a game isn’t normally a good idea. That’s because sports fans are connected and passionate when they’re engaged. In fact, 41 percent of all TV-related Tweets are about sports programming—even though sports account for only 1.3 percent of...
Keeping Score: How an Innovative Ad Campaign Generated Big Results for Buffalo Wild Wings
Football season and wings go hand-in-hand, and for Buffalo Wild Wings—a major North American restaurant chain—it’s one of the busiest times of the year. More than one-fourth of the world’s advertising dollars spent are on fast-moving consumer goods like quick-service and casual dining...
A Refreshing Collaboration with SheKnows Boosts Brand Lift for Starbucks Refreshers
A product launch is a critical time to drive awareness and brand favorability—even more so when focusing the launch on a specific market. Starbucks, the world-leading specialty coffee brand, teamed up with SheKnows.com, a women’s media platform and one of the largest online lifestyle networks,...
Ads that Pop: How Native Video Ads Boosted Online Fizz for Jarritos
Americans spent more than 360 billion minutes online in December 2012 and streamed a whopping 24.6 billion videos, according to Nielsen. That massive block of time represents a significant opportunity for advertisers, but making meaningful connections with consumers online can be challenging as...