Mobile usage is exploding, and it’s not hard to see why—most of us keep our phones with us all day long. And we do mean all day. So as mobile usage grows even more widespread, it’s critical to understand how consumers are using their devices as they go about their daily lives.


Nielsen uses a broad range of measurement tools to help companies make the most of their investments in mobile, including:

  • Deploying on-device meters to measure smartphone activity.
  • Surveying mobile consumers via telephone, in-person and online surveys.

Based on real-time usage data, we help clients understand consumer behaviour and develop product and marketing strategies. Our insights aid decision makers across various segments like operators, original equipment manufacturers (OEMs), publishers, advertisers, content creators and aggregators and application developers.


No other company can match Nielsen’s depth and breadth when it comes to analyzing the mobile market. We were among the first to recognize the marketing potential of mobile devices and we pioneered and invested in methodologies to measure consumer response to mobile advertising. As a result, we have the most comprehensive view of mobile devices and platforms and the deepest understanding of the ways consumers engage with them. We even hold patents for on-phone meters that allow detailed tracking of a participating panel of mobile subscribers.