Add Powerful Insights to your Bottom Line

We use a lot of tools for just one purpose: measuring how consumers behave. Whether it’s point-of-sale technology or expert statistical modeling, we can deliver the most complete and detailed consumer and retailing insights. We’re proud of our in-house retail experts and what they can do for you. Their insights, along with the strong relationships we have with both retailers and manufacturers, work to your advantage. 

Our goal is to focus on your business issues with an experienced team who can then select the best information sources, integrate them and respond with a single solution: one team—one brief–one solution. This will save you time and help you take action with confidence.

Nielsen is uniquely positioned to deliver insights on consumer behaviour and product sales across hundreds of grocery categories. Our powerful combination of deep data and insights arms clients with actionable intelligence for their business planning. Our tools provide clients with timely, flexible analytics and present a holistic view of the marketplace.

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How We Do It

Understanding retail spending is key to implementing effective consumer marketing solutions.

Hone in on your most valuable consumers.


Our panels help you identify the “who” as well as the “why” and the “what” behind consumer purchases.


Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.


Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

Find the right solution for your business