How We Measure

Nielsen’s industry-leading consumer lifestyle segmentation yields the richest consumer behavioral information for shopping, financial and technology preferences, media habits (online and offline) and so much more. Capitalize on hidden patterns of customer behavior by connecting market demand, consumer insights and analysis and behavioral measurement data.

We can build segmentations that suit different needs. We cover needs-based segmentations, socio-demographic segmentations, customer value segmentations, purchase-based segmentations, and segmentation based on short Omni surveys through to more customized solutions.  

How We Do It

Nielsen’s segmentation systems offer a flexible framework for decision-making that is consistent for all geographic levels from household to regional, and from metro, to national and beyond, as well as every level in between. Each segmentation system is optimized for industry-specific consumer behaviors and preferences that generate measurable results.

These powerful consumer segmentation insights enable marketers to:

  • Gain detailed insights for better market planning, media strategy, customer acquisition, and cross-selling and retention programs.
  • Tailor messages and products that resonate with customers.
  • Group similar segments together to maximize marketing efficiency and reach.
  • Discover who their best customers are and where to locate others like them.