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Consumer & Media Insights

Nielsen’s Consumer and Media Insights (CMI) service is an ongoing, nationally representative consumer database of more than 10,000 New Zealanders. CMI provides an in-depth view of New Zealanders in terms of who they are, what they think, how they spend their time, where they shop and how to reach them.

Categories available in CMI

Know who shops for your brand or your competitor’s brands across over 50 categories.

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Attitudes and behaviours In CMI

Understand what New Zealanders care about with access to over 200 attitudinal and behavioural statements.

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Media insights available in CMI

Discover how best to reach your consumers or potential consumers by understanding which media they use.

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Consumer & Media Insights fast facts

Check out some of our previous category snapshots or subscribe to our Fast Facts Newsletter if you would like access to these insights.

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FIND OUT HOW CMI CAN HELP ANSWER YOUR RESEARCH QUESTIONS

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Media

LOCAL SPOT TV ADVERTISING IS ON THE UPSWING AS STATES BEGIN TO RE-OPEN

Perspectives

ARTIFICIAL INTELLIGENCE IS THE LINK BETWEEN BIG DATA AND PERSONS-LEVEL MEASUREMENT

Media

STAYING PUT: CONSUMERS FORCED INDOORS DURING CRISIS SPEND MORE TIME ON MEDIA

careers

Data Scientist

Data Science

Rotterdam, NL

Software Quality Assurance Manager

Technology & Engineering

North Sydney, AU

Data Scientist – Advanced Video Advertising

Data Science

Chicago, IL

Lead Data Scientist – Nielsen Marketing Cloud

Data Science

New York, NY

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