Consumer & Media Insights
Nielsen’s Consumer and Media Insights (CMI) service is an ongoing, nationally representative consumer database of more than 10,000 New Zealanders. CMI provides an in-depth view of New Zealanders in terms of who they are, what they think, how they spend their time, where they shop and how to reach them.
Categories available in CMI
Know who shops for your brand or your competitor’s brands across over 50 categories.
Attitudes and behaviours In CMI
Understand what New Zealanders care about with access to over 200 attitudinal and behavioural statements.
Media insights available in CMI
Discover how best to reach your consumers or potential consumers by understanding which media they use.
Consumer & Media Insights fast facts
Check out some of our previous category snapshots or subscribe to our Fast Facts Newsletter if you would like access to these insights.