CONSUMER RESEARCH
Nielsen provides both syndicated consumer insights and customised research solutions, allowing you to unlock important opportunities and accelerate your business growth.
CONSUMER & MEDIA INSIGHTS
Nielsen Consumer & Media Insights (CMI) is an ongoing survey of over 10,000 New Zealanders. Weighted to Statistics NZ data, it is representative of the population aged 15+.
CMI is a rich set of consumer data that provides insights as to who New Zealanders are, what they think, what brands they purchase, and how to reach them allowing for comprehensive profiling.
CMI data is updated on a quarterly basis allowing point in time analysis or trending over time. The data can be accessed via a database subscription, or Nielsen’s team of analyst can put together analyses and insights to your brief.
CUSTOMISED RESEARCH
Where there is a need to tailor-make research solutions specific to your business requirements, Nielsen has a range of customised solutions to support you.
Our solutions can support question such as:
- New concepts testing for product testing, content evaluation, etc.
- Measure awareness, usage, brand favorability, image association
- Understand consumer perception of yours and your competitors’ brands
- Identify the influences and barriers to brand consideration, and purchase
- Advertising, media, or brand effectiveness
- and much more!
For more information please contact Lou Ann Macnamara lou-ann.macnamara@nielsen.com
