Connect Your Brand With Your Best Consumers

Consumers are connecting and interacting with media and brands in more sophisticated and more engaging ways than ever before. It’s our job to help you understand, down to the last eyelash, who your most valuable consumers are and how they behave.

Consumers can seem fickle and contrary, but when you have the right information, they’re actually quite predictable. We make it our business to measure and understand them from every angle, then give you the tools and insights to make informed decisions. When you know all that we do about your consumers, you can take action that grows your business.

For every action your consumers take – making a purchase, watching an advertisement, browsing a store, surfing the internet, engaging in social media – there are an infinite number of data points. Our unique ability to bring multiple sources together means you’ll spend less time harmonizing data and more time putting the consumer insights to use.

Whether you need to know about current or potential consumers, we have the measurements, solutions and methodologies to help. Tailored to align with your business objectives, our consumer insights solutions put data into perspective so you can understand what you’re doing right and where and how to improve.

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How We Do It

Industry-leading consumer lifestyle segmentation yields rich consumer behavioral information for shopping, financial and technology preferences, media habits and so much more.

Achieve and sustain brand growth by tapping into and driving demand.

When it comes to planning for the future, we understand the importance of reliable insight to help you look forward with confidence.

We go beyond basic demographics to help you understand who your most valuable customers are, and where and how to find them.


Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.