Predictability is Far Better than Probability

For decades, we have served as a respected advisor to many of the world’s best consumer-facing firms. No other company knows innovation and concept testing like Nielsen–we can predict the probability of launching a winning product.

Our highly refined process, modelled on over 30 years’ testing across more than 200,000 initiatives worldwide, identifies which factors will lead your new product to market success. In fact, validating the results from 2,000 of our initiative tests over the years shows that the variance between our volume forecasts pre-launch versus what actually happened in the market is within just +/-9 percent.

Our experience tracking thousands of product campaigns combined with our trusted experts and comprehensive suite of solutions will help you differentiate your product, ultimately paving the way for a winning and sustainable launch.

Interested in learning more?

How We Do It

Identify winners early, fast and successfully.

See tomorrow, today.

Gain a complete understanding of sales potential in year one and beyond.


Data from more than 60 million households provides a comprehensive, single-source view of the impact your advertising is having on sales.


Raise your marketing efficiency by identifying, understanding, and locating your best consumers where they live and shop.

Find the right solution for your business