Why continue—or even increase—spending if it’s not generating positive results? As odd as it might sound, the answer is because you’re likely not spending enough to get the returns you want.
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem counter-intuitive, now is exactly when you should be investing in your top-of-funnel marketing.
Brands are betting big on influencers to convert viewers to buyers. And to find the perfect fit between influencer and audience, marketers are tracking hashtags.
LGBTQ+ influencers are making inroads with major publications and turning social celebrity into capital for brands who want to show authentic representation.
Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with customers.
The UEFA Champions League Final isn't just a fan favorite; sports are a huge draw for media buyers and the payoffs for rights holders are rising.
Marketers looking for ways to stay top-of-mind with consumers are turning to social media—and influencers—to build more personal (and profitable) connections.
In addition to impressive viewership, the Eurovision Song Contest provides insight into the emotions of the audience—through the mood of the songs they vote for.
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential for matching the right message with the right audience.
Global marketers say building brand awareness is their top objective for the year ahead, followed very closely by new customer acquisition.