A note from Nielsen on COVID-19
As we closely monitor the spread of COVID-19 and its impact on communities across the globe, our hearts go out to all those who have been affected. In these uncertain times, all of us at Nielsen are reminded of our responsibility to do what we can to help prevent the spread of the virus. Our number one priority is protecting the health and well-being of you, of your loved ones, and of our employees. We will return to in-person visits to homes based on local governmental and medical guidance, taking appropriate social distancing and PPE measures.
We are so very thankful for your partnership with us as you take part in the ratings. As a Nielsen Family, your contribution to the ratings is especially important in challenging times like these.
As always, your Nielsen team is here for you if you have any questions.
Nielsen TV Homes
What’s next starts with you
You’ve been invited to be part of the Nielsen ratings, and we hope you accept this unique opportunity. When you participate, you play a very important role—it’s a chance to get your voice heard and represent thousands of homes in your area. Through the help of people like you, we provide information about what audiences watch to the TV industry, media companies, and other businesses. Only a select few are invited to participate, so this is your chance to make your choices count.
How it works
Our Nielsen Representatives will give you everything you need to participate and help you get started. By viewing TV as you normally do—whether it’s a little or a lot—you’re letting us know what you like to watch. Your viewing information is collected securely and sent to Nielsen, where it is combined with other participating households in your area and analyzed to get the TV ratings. We share this information with the TV industry and media companies so they can program shows that people like you want to watch. And you’re even given thank-you gifts for participating.
Nielsen has a new look!
We’re in the process of refreshing all our web pages and communications. If you’ve recently been contacted to be a Nielsen panelist, some of the items we have mailed to you might not look exactly like this page. We’re working on it, and thanks for your patience!
What our team is saying
Hear more about Nielsen Families from the people who know them best—our Nielsen Representatives.
What Nielsen families are saying
Listen to what former families have to say.
FAQ – Selection process
How can I participate in the ratings?
We can’t ask every home to participate, so we carefully select a sample of homes from communities all over the country to represent the entire TV audience. Households are randomly selected, and every household in the U.S. has a chance of being selected, no matter where it is located.
If I work for Nielsen or in the TV industry, can I participate?
You aren’t eligible for participation if you, your immediate family members, domestic partners or members of your household work for Nielsen. In addition, if you work in the TV or media industries (or anything related to it), you aren’t eligible to participate.
FAQ – Invitation to join
I received mail from Nielsen. Is it legitimate?
Yes, the envelope may have contained either a short survey about television viewing that we would like you to complete and return in the postage-paid envelope or the envelope may have contained a letter inviting you to participate in the Nielsen ratings.
What if a Nielsen Representative visits my home?
Our highly trained Nielsen Representatives want the chance to tell you about the exciting opportunity to participate in the Nielsen ratings. All of our representatives carry a Nielsen photo ID badge to identify them. If you are unsure about the person at your door, call us at 1-800-237-6493.
I lost the Nielsen contact information. What do I do?
Call us at 1-800-237-6493 and we will help you connect with a representative. .
FAQ – Respecting your privacy
How did Nielsen get my contact information?
We use a combination of publicly available telephone, address and Census information to select homes in order to invite households to join the TV ratings.
How is my information kept private?
We are committed to protecting the personal identifying information you provide us. We will use the information about you and your household for research purposes only. Read more about our privacy principles.
Will Nielsen try to sell me anything, or sell my name and address to marketers?
Absolutely not. The information from your home is held strictly confidential—we will not use it to advertise, promote or sell goods and services directly to you, and we do not allow our clients to sell directly to you.
If Nielsen does business in more than 50 countries, then what impact to you have on local communities?
We’re committed to giving back in all the communities and markets where we live and operate our business. We were named one of “America’s Most JUST Companies” by JUST Capital and Forbes, and more than 20,000 team members participated in Earth Week and Nielsen Global Impact Day in 2018. Learn more about our commitment to global responsibility and sustainability.
Your contribution is important to us, and we protect your privacy. Nielsen will never use your personally identifiable information (such as your name, address, or email address) to advertise, promote or market third-party goods or services directly to you, and we use various methods to make sure that an individual panelist cannot be identified in the reports that we create for our clients.