Shine a light on your audience or consumer segment by using Nielsen’s PRIME Lingo software to increase your efficiency and ability to leverage our data with a simplified interface and features without sacrificing the ability to perform in-depth analytics. PRIME Lingo’s software offers features for beginner, intermediate, and advanced users, so your entire team will be able to benefit from our insights on local and national levels.

Before you attend a class, download the corresponding guide that provides a class agenda, important links, and practice exercises.

Focus on the PRIME Lingo homepage where users sign in to the software and access valuable Scarborough resources.

Create custom presentation reports.

Create commonly used reports using this step-by-step guide.

Build, modify and analyze crosstab and profile reports dynamically..

Create “Who” you want to know about targets.

Review the basic layout, navigation and report options.

Review the basic layout, navigation and report options.

Review convenient saving, recall and export report options.