Other Media Planning tools

Borealis is Nielsen Media’s web-based Television Audience Measurement application.  Utilizing today’s state-of-the-art-technology, this application offers the ability to process Canadian respondent level audience data simultaneously across a National, Regional and Major Market level, for both Program and Time Periods. This session will demonstrate how to use Borealis; build and submit report definitions; work with completed reports and use some of the additional features provided. Register Now

This course is recommended to users who would like to learn how to create broadcast schedules and have a 360-degree view of the complete planning cycle. The class demonstrates how to create specific TV and radio schedules defined by DMA or MSA within the MarketMate TV and MarketMate Radio programs. These programs create a direct link to Media Mix allowing the combination of various media schedules; achieving one overall reach & frequency for total media activity. The session also reviews how to focus on specific ethnic groups when subscribing to Hispanic and African-American data. Register Now

This introductory session is designed to familiarize existing MarketMate Radio subscribers with the new NMI Planning Module interface. Register Now

PAL is a program that allocates a national schedule, consisting of Network TV, Syndication, Cable, or Magazines, on a market-by-market basis. Essentially, PAL calculates a “GRP Index” by market to show where a national schedule over- or under-delivers compared to the Total U.S. This session demonstrates how to create schedules and format reports. Attendees of this class should have a basic understanding of TV planning and/or buying. Register Now