PPM Analysis Tool
The PPM Analysis Tool software is designed for a detailed analysis of both weekly and monthly PPM data. Along with all the standard audience analysis reports it gives you the ability to drill down to customized demos, dayparts, and survey periods. Also, unique to the PPM Analysis Tool are reports that allow you to explore audience flow.
Tools & Tutorials
Getting Help
Learn how to use the PPM Analysis Tool’s help system to request software assistance, download help files and find step guides.
Utilizing the Toolbar
Gain a basic understanding of the toolbar, which is essential to pulling reports and analyzing data on a granular level. You will also learn how to create presentation-ready reports.
Selecting & Creating Custom Surveys
Learn how to select survey periods and create custom surveys consisting of a single day, week, or combination of days or weeks.
Selecting & Creating Custom Geographies
Find how to select geographies, as well as, create your own custom geographic areas down to the zip code level.
Selecting & Creating Custom Time periods
Discover how to select time periods (day parts) and create your own time periods for an individual day or average of specific days down to the quarter hour.
Selecting & Creating Custom Targets
Learn how to select targets (demos) and create custom demographic targets to a specific age/gender, such as Females 19-29, as well as how to add socioeconomic, ethnic and language characteristics to your targets.
Selecting Outlets & Creating Combos
Find out how to select outlets (stations) and create custom combinations of outlets to use for reporting.
Selecting & Understanding the Estimates
Examine PPM data by selecting daily versus weekly estimates.
Saving & Recalling Reports/Templates
Learn how to save reports, recall reports, and create templates for future use.
Rankers
Discover how to create a rank report that shows the competitive landscape for your market.
Multi Daypart/Demo Rankers
View outlet rank across multiple day parts and targets without having to pull a series of reports.
Trenders
Create and view trend reports to understand the flow of listeners and look at percentage changes between surveys or weeks down to the day level, as well as the quarter-hour level.
Age Composition
Find out how much of a station’s overall audience falls into a particular gender and/or age range to demonstrate how a station targets a segment/demo that other stations miss.
County Composition
Discover how much of a station’s audience resides in particular counties.
Ethnic Composition
Examine how much of a station’s audience falls into the ethic categories measured in the market.
In/Out of Home Composition
Show where listeners tune in to a particular station.
Language Preference Composition
Explore how much of a station’s Hispanic audience falls into a particular language usage category (Spanish/English Only, Bilingual, and Dominance).
Duplication Analysis
Look at audience recycling by creating an analysis where you can view shared listeners between two sets of stations and dayparts.
Creating a Duplication Grid Report
Discover which other stations your listeners tune in to with this report that shows percentage of shared audience.
Creating a Duplication Grid Report
Discover which other stations your listeners tune in to with this report that shows percentage of shared audience.
Audience Flow
Find out how two stations’ audiences flow between specific time periods by analyzing the number of panelists listening and how many left/came from another station.
Source Report
Find where listeners came from by examining the number of listeners exposed to a station on a specific date/time and the percentage exposed to another station in the previous time period.
Destination Report
Determine what percentage of a station’s overall audience went to other stations by specific dates and time periods.
Vital Signs
Generate a report that tracks your station’s key metrics over time for a quick glimpse into the overall health of your station.
Sample Distribution
View the sample distribution for the market and track daily versus weekly intab and panel change to determine if sample played a part in changes at the market or station levels.
Multi-Market Rankers
Key report for those who oversee stations or research trends in multiple markets. Learn to create customized combos of outlets (by owner, format, etc.) and view across multiple markets.
Multi-Market Summaries
Key report for management, researchers or programmers with a vested interest in stations across markets. Examine custom outlets (like the Multi-Market Ranker), and view a summary for each outlet with tabs which summarize each of the selected outlets for easier comparison and analysis.