Nielsen Local TV puts people first. We deliver in-depth, accurate measurement metrics that are representative of what real people are actually viewing in your Local markets.

THE POWER OF NIELSEN LOCAL TV

• TRUSTED.
  • Nielsen is the Local currency, trusted by broadcasters, agencies and advertisers to monetize their businesses.

• ACCURATE.
  • Nielsen is the only measurement company that provides true, persons-level, demographic ratings on a local scale.

• REPRESENTATIVE OF EVERYONE.
  • Nielsen panels are always evolving with local populations to ensure they accurately represent audience age, gender, race and ethnicity.

• COMPLETE + CONNECTED.
  • Only Nielsen measures local TV across Out-of-Home, Over-the-Air, Pay-TV and OTT services – providing a comprehensive picture of viewing.

• POSITIONED FOR THE FUTURE.
  • Combined, our panels, advanced meter technology and big data enable us to measure today’s emerging media platforms and all future ones.

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