Client Learning

National | Local

Ad Intel | Local

Consumers today have access to more media content across more platforms than ever before. How can you monitor ad activity and differentiate your brand from competitors?

Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review and compare ad activity across media, company, category or brand, and tap into historical data. 

Ad Intel will help you determine:

  • How much each advertiser is spending
  • When, where and how many ads are placed across 23 various media types
  • Which creatives are being used
  • How well a media plan fared in comparison to competition
  • What new advertiser campaigns launched and across which categories

Did you know … 

Nielsen Ad Intel now includes more robust digital data. This includes increased coverage, smarter data collection with a more representative snapshot of advertisers’ digital ad buys producing better industry alignment. Our enhanced Ad Intel Digital service enables an increased level of measurement and visibility into advertising spend which gives marketers and advertisers greater flexibility to measure their ad performance and create more dynamic advertising plans.

Training Resources 

Browse the Upcoming Classes (right panel) and register in a live training session which is presented from a Local perspective. For a National perspective, browse our National training catalog.

Self guided training guides and videos are available within Ad Intel on Nielsen Portal

Technical Support or Data Queries

For any Ad Intel technical, data investigations or new account requests please contact: | 1-800-423-4511

Upcoming Classes