Nielsen eViP

Nielsen’s eViP is the official online application for Nielsen’s Local TV Audience Estimates for subscribing Nielsen clients.

Nielsen eViP is a fluid, customizable way to view Nielsen’s Local TV Audience Estimates. Some of the key benefits are: simple, easily accessible app for PC and tablet, simplified data views, greater utility by allowing the user to specify data stream, dayparts/programs, viewing sources, demographics, and metrics and precision, with output via a branded PDF export.


This video provides a brief introduction to Nielsen eViP as well as a demo of the Nielsen eViP application. [Open House, dated May 2018]

This document provides a list of Frequently Asked Questions about Nielsen eViP.

Training Guides

This document is a how to guide to setup reports in Nielsen eViP.

This document describes all of the reports available in eViP.


This help document will walk you through the steps to recreate the Net Weekly Circulation report.

Upcoming Classes