Grabix is a web-based application, marrying Nielsen’s minute-by-minute television ratings to actual audio and video content. It allows users to:

  • See which elements of your program content retain viewers, or drive them away;
  • Capture ratings for each individual program segment across demographics;
  • Document successes and points of improvement for use in future telecasts;
  • Determine which competitive stations or networks your viewers interact with;
  • Search closed captioned audio mentions for prospective guests or special appearances; and
  • Share findings via PDF, Excel or Email.