MarketBreaks is a web-based research analysis tool accessible through the National TV Toolbox on Nielsen Answers. It enables users to analyze large sets of market breaks data across Broadcast, Syndication and Cable data sources. The software provides the ability to analyze detailed ratings data based upon the extensive list of market breaks and characteristics data and provides trending capabilities.


This document covers basic facts about MarketBreaks.

This document details the data delivery schedule for NPOWER and MarketBreaks.

Training Guide

This document is a guide to using MarketBreaks. Document Version 7.4.3 Revised 6/5/17.

Recorded Sessions

These sessions are presented in a movie-like format with chapter navigation, user controls and session notes.

In this session, you will learn about the various report types available. You will be able to understand the functions of each report type with descriptions, report usage, and examples.

This session covers how to schedule a report to run in NPOWER or MarketBreaks. It also covers how to run a report using Season Premiere To Date and Premiere to Date Logic.

In this session, you will discover the essentials of the MarketBreaks software by first identifying the key features and benefits as well as the data availability and the available report types. Next, you will learn how to access MarketBreaks through Nielsen Answers and how to navigate through the software. Then, you will discover how to create and work with report templates, create groups and share reports. To further enhance your MarketBreaks learning path, you will be able to view the eLearning options available on Nielsen U.

Download Statistics Reference Attachment

Download Using Boolean Operators Attachment

This session covers both the Time Period and Program types of Trend Ratings Analyses. It follows a step-by-step approach for the creation of the Builder and Report and includes completed report analysis. A handout with complete slide notes for use as a reference is available below. 

Download Attachment

Software Tips

This document is a guide to Rolling Time Shifted Viewing.

Steps to convert a ratings analysis into a trend builder.

This document provides information on how to extend reoccurring jobs.

This reference sheet defines the relabeling of select Market Sections, Market Breaks, and Optional Person Characteristics within the Respondent Demographics page in order to make them more uniform in format as of August 2017.

This document defines the different SAMPLES available.

This document provides information about strict daypart reporting within a Trend Builder and Trend Analysis Report.

This document provides examples of how Feed Pattern adjustments affect dayparts.

Steps to remedy a No Data Returned status and data delivery schedules.

Steps to guide you through reprocessing a trend builder.

This document explains how to run Season to Date, Season to End of Interval, Pre-Premieres and Premiere to Date Reporting.

This worksheet will assist in how many demographics, market breaks, playback periods and networks can be included in a single builder. There is a tab for Trend Analysis Program Builders and Trend Analysis Time Period Builders.

A list of the scheduling options for Commercial, Program and Time Period data types.

Upcoming Classes