NPOWER® is a web-based research analysis tool accessible through the National TV Toolbox on Nielsen Answers that offers limitless opportunities for detailed analysis of television audience information. Researchers gain full flexibility in analyzing minute by minute, respondent-level data with unparalleled ability to focus on standard and custom audience demographics. Evaluate audience estimates, National commercial minute ratings, custom time-shifted viewing (including “C3” – Commercial Live+3 days), Reach & Frequency, and viewers segmentation. Audience research using NPOWER has never been easier.
New interface resources
NPOWER is getting a new look! This section contains materials related to the NEW version only. Classic resources are further down the page. All clients will be granted access to both interfaces to begin transitioning their work in preparation for retirement of the Classic interface at the end of 2020. Contact your Nielsen Client Services representative for more information.
This is a living document, meaning we will continually update it with common questions we receive and information you need to know.
This document introduces you and helps you get started in the new NPOWER user interface.
This demo walks you through a Programs Ratings Analysis report in the new NPOWER user interface.
This the recording of the client webinar held on October 12th to review the recent release of the new NPOWER user interface.
These are the slides that we’re reviewing on the client webinar held on October 12th to review the recent release of the new NPOWER user interface.
This is a recording of the client webinar held on August 12th to review the recent release of the new NPOWER user interface.
This is a recording of the client webinar held on April 29th to introduce the new NPOWER user interface.
This document is for those who are familiar with NPOWER Classic wishing to know where find the function in New NPOWER.
Classic interface resources
This document covers basic NPOWER facts.
This workbook is designed to be used with the NPOWER: In-Depth 3-4-5 Way OOB class. The file contains three worksheet templates used to create 3, 4, or 5 way “Only Only Both” reports enabling you to show overlap against three, four, or five schedules. Each worksheet requires data input to update the Venn Diagrams to your specific data results.
This workbook merge tool is an Excel macro used to merger multiple NPOWER Excel files with the same format onto one Excel worksheet. Get details instructions by clicking on the Blue Title above..
This comparison tool is an Excel macro used to easily merge the National vs. Out-Of-Home Preview and Stand Alone datasets side by side for simple analysis.
This document lists each report type, the data it produces and the reason you would run each report.
These sessions are presented in a movie-like format with chapter navigation, user controls and session notes.
Out of Home reporting (post Aug 2020)
Duration: 4 min, 22 sec.
Want to find out how long viewers are viewing? There are several statistics available in NPOWER to answer this question.
This document shows how to report the percentage of audience that falls into a certain demographic or market break.
An additional subscription to NPOWER that provides household and demographic tuning data from the National Panel to all programming collected for up to 35 days post the original telecast.
This document provides examples of how Feed Pattern adjustments affect dayparts.
This reference sheet defines the relabeling of select Market Sections, Market Breaks, and Optional Person Characteristics within the Respondent Demographics page in order to make them more uniform in format as of August 2017.
This document details selections needed when using MRI Fusion data. It also discusses crossing data fusions in NPOWER; in particular custom segmentations and MRI fusion data.
This document will walk you through the Nielsen Out-of-Home Reporting Service post currency and how to access it through NPOWER
An additional subscription to NPOWER that fuses the traditional National TV In-Home and Nielsen Portable People Meter (PPM) Out-of-Home TV viewing and provides the new total number for Broadcast and Cable networks.
This document defines the different SAMPLES available.
This document provides information about strict daypart reporting within a Ratings Analysis Program Report.
This document is a guide to Rolling Time Shifted Viewing.
This document explains how to run Season to Date, Season to End of Interval, Pre-Premieres and Premiere to Date Reporting.
This document covers different ways to select TV Connected Device options in NPOWER.
This document shows how to track your audience to identify what they were watching instead of your program.
This document shows how to create analysis to understand how viewers are flowing from month to month and thus want to analyze two different months in a unified analysis to look at those viewers who have left the sample versus those in the sample in both months.
Upload schedules from other software applications into NPOWER to be used in Reach and Frequency reports.
This document looks at two business scenarios using cross-platform advertising across a network and website.
Three business scenarios are provided to examine your viewers more closely to see what else they are watching on your network, your competitors and their profile.
This document uses reach and frequency in two different scenarios showing how you can make more informed business decisions.
This document looks at a business scenario where a network has enjoyed fairly consistent ratings delivery and demographic profile, but one of the top tier programs has slipped.
This document contains two different business scenarios that take a look at how non-linear programming potentially impacts linear viewing and vice versa.
There are three different business scenarios detailed in this document to help prepare for the season premiere.
How to reads
How to Reads are sample report outputs for each report type, an explanation of the data included in each column of the report, and some calculations used in the report.
This document shows how to read the Average Reach report segment options.
This document details how to run commonly requested cross platform analyses using Cross Platform Single Source data.
This document details how to run commonly requested cross platform analyses using TV / Internet Fusion data.
This document compares the types of reports and data available using Cross Platform Single Source and TV/Internet Fusion data, in an easy to read grid.
This document discuss the reports needed for Simultaneous Duplication analysis and details how to read the report.
Video on Demand
Common business scenarios are featured along with how to create reports.
Familiarize yourself with Video on Demand in this FAQ.
A step-by-step guide to running an End of Flight Report for Video on Demand viewing, including how to read the report.
A step-by-step guide to running a Program & Episode Report for Video on Demand
viewing, including how to read the report.