NPOWER IN DEPTH
DETERMINE YOUR AUDIENCE’S VIEWING HABITS, DEMOGRAPHICS, AND CHARACTERISTICS
Business Scenario 1: Segmentation Analysis
Now that the season is part way through, I want to examine my viewers more closely. I know what my reach and my average ratings are, but I want to know more about the viewer’s habits with my program. For instance, how many loyal viewers does my new program have?
Approach
Step 1: Unify your sample.
Step 2: Create a Quad Segmentation for your program.
Business Scenario 2: Segmentation into Other Reports
I want to learn more about my viewer’s preferences. I’d like to see what they’re watching competitively, so I can gain insight into what types of programs they enjoy. I’d also like to see what they view on my own network, so I can better promote the show.
Approach
Step 1: Unify your sample.
Step 2: Create a Number of Minutes Segmentation for your program.
Step 3: Pull Number of Minutes Segmentation into Ratings Analysis with programs you want to see viewing for, on your network and competitively.
Business Scenario 3: Audience Composition
What is the audience composition of my viewers and are they more or less likely to be a certain demographic or have a certain characteristic?
Approach
Step 1: Ratings Analysis report using Distribution and Index Statistics.
