NPOWER IN DEPTH

Now that the season is part way through, I want to examine my viewers more closely. I know what my reach and my average ratings are, but I want to know more about the viewer’s habits with my program. For instance, how many loyal viewers does my new program have? 

Step 1: Unify your sample.

Step 2: Create a Quad Segmentation for your program.

I want to learn more about my viewer’s preferences. I’d like to see what they’re watching competitively, so I can gain insight into what types of programs they enjoy. I’d also like to see what they view on my own network, so I can better promote the show. 

Step 1: Unify your sample.

Step 2: Create a Number of Minutes Segmentation for your program.

Step 3: Pull Number of Minutes Segmentation into Ratings Analysis with programs you want to see viewing for, on your network and competitively.

What is the audience composition of my viewers and are they more or less likely to be a certain demographic or have a certain characteristic? 

Step 1: Ratings Analysis report using Distribution and Index Statistics.