The abundance and variety of data raises an important question for the industry: Are media and entertainment enterprises considering the best data?
Why continue—or even increase—spending if it’s not generating positive results? As odd as it might sound, the answer is because you’re likely not spending enough to get the returns you want.
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem counter-intuitive, now is exactly when you should be investing in your top-of-funnel marketing.
Brands are betting big on influencers to convert viewers to buyers. And to find the perfect fit between influencer and audience, marketers are tracking hashtags.
LGBTQ+ influencers are making inroads with major publications and turning social celebrity into capital for brands who want to show authentic representation.
The fragmentation of audience time can present challenges for marketers, but when they have a clear understanding of channel usage, they’re better positioned to balance their spending for optimal returns.
Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth of streaming, however, continues to change history, as streaming viewership hit yet another new high in May 2022.
Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with customers.
To better understand the impact of new streaming releases, we dove into the viewing data for Netflix’s Stranger Things Season 4 and episodes 1 and 2 of Disney+’s Obi-Wan Kenobi both released this weekend.
An increase in AANHPI representation is bringing multi-generational households together for a shared content experience.