Case study: Marketing Cloud takes FOX Next to the next level
The combination of premium data and cross-platform audience targeting added up to success for Fox Next with a 90% new advertiser adoption rate.
Case Study: Maximizing Online Audience Reach Through In-Flight Optimization
With the flexibility to reallocate budget across select platforms, Tempo OMD used Digital Ad Ratings’ overnight reporting to identify optimisation opportunities.
Case Study: The Economist Proves the Power of Marketing
When The Economist sought to expand its subscriber base in the U.S. and U.K., the company turned to Nielsen to better understand which of its tactics were working well, and how to best allocate its growing marketing budget to maximize subscriptions going forward.
Case Study: The Evolution of Video
Google commissioned a Nielsen study to tell the story of the Evolution of Video in the U.S. through historic and point in time data. The narrative focuses on core household and personal devices and means of video consumption in home and on the go.
Case Study: Developing Emotionally Engaging Ads to Build Brand Awareness
During ad testing done with Nielsen Consumer Neuroscience, On the Beach was able to learn whether its trusted fallbacks were really working to build brand awareness.
Case Study: Measuring 'Trust' In the Financial Sector
There’s no question that music is a powerful influence on the brain, a fact that a German financial institute recognized when collaborating with Nielsen Consumer Neuroscience to test the effect that music had on their ad’s ability to communicate the idea of “trust.”one of their ads.
Case Study: Finding the Edge of the Creative Cliff
With a life-threatening cause on the line, it was crucial that DKMS, a blood cancer donation center, deliver their emotional message carefully in order raise awareness and elicit action from the audience.
Case Study: Optimizing Creative Using Consumer Neuroscience
The Ad Council set out to inspire fathers to be more involved in their children’s lives. It collaborated with Nielsen Consumer Neuroscience to test its “Cheerleader” ad.
Case Study: Ryder Cup 2016 Live Monitoring
Nielsen conducted live monitoring of branded assets during U.S. television broadcasts of the 2016 Ryder Cup, allowing the PGA of America make adjustments.
Case Study: The Relationship of Digital Video Programming Viewership and TV Programming
YouTube was specifically interested in understanding if there is evidence that viewership persists across both YouTube and linear television, showing that consumers use YouTube in concert with TV.