It goes without saying: Prospecting for new business is challenging in today’s environment. So how do you get a leg up? It’s about understanding your potential client’s market share. The competitive landscape of the market. And the profile of the client’s target consumers. These are the insights that will set you apart from your competitors and help you build a successful relationship with your prospect. Not to mention, it will also allow you to showcase the revenue or growth that you can deliver to their business, as well as your own company.