
Case Study: Newspaper in a Competitive Market
Case Study: Newspaper in a Competitive Market
Even with the fragmentation of information distribution, newspapers continue to be a successful and highly competitive industry. Individuals still spend an average of one hour reading their Sunday paper. But with so many publications, attracting and retaining subscribers with engaging content is key.
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Case Study: Newspaper in a Competitive Market
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https://markets.nielsen.com/us/en/insights/case-study/2013/case-study-newspaper-in-a-competitive-market/