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Case Study: Choosing the Best Spokesperson for Award-Winning Advertising
Case Study

Case Study: Choosing the Best Spokesperson for Award-Winning Advertising

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By now, many of us have seen Toyota’s award-winning advertising featuring “Jan” the receptionist as their spokesperson for its national sales events and product updates. But how did they decide on the right talent? Toyota worked with Nielsen Consumer Neuroscience to determine which talent would best deliver an emotional connection with viewers.

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Case Study: Choosing the Best Spokesperson for Award-Winning Advertising

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Tagged:
advertising | brand marketing | consumer neuroscience | cpg and retail | shopper

https://markets.nielsen.com/us/en/insights/case-study/2015/choosing-the-best-spokesperson-for-award-winning-advertising/

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