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Case Study: Understanding the Effect of Social Media on TV Program Engagement
Case Study

Case Study: Understanding the Effect of Social Media on TV Program Engagement

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Social media is all the buzz, but what is its effect on actual TV program engagement?  Nielsen Consumer Neuroscience worked with Twitter to understand if they correlate positively to one another, and what it means for better engaging with viewers.

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Case Study: Understanding the Effect of Social Media on TV Program Engagement

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Tagged:
audience measurement | brand marketing | consumer neuroscience | online | social media | TV

https://markets.nielsen.com/us/en/insights/case-study/2015/understanding-the-effect-of-social-media-on-tv-programming/

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