Insights

Case Study: Understanding the Effectiveness of Native Advertising
Case Study

Case Study: Understanding the Effectiveness of Native Advertising

Media
Download

Native advertising has been increasing in popularity, but advertisers do not always know how to engage with this format.  Nielsen Consumer Neuroscience worked with Yahoo! to understand how consumers react to both static and video digital native ads across platforms and developed best practices for those looking to leverage native advertising opportunities.

Download

Download Now

Case Study: Understanding the Effectiveness of Native Advertising

To access the full report, please provide the following info:

By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.

Tagged:
advertising | audience measurement | brand marketing | consumer neuroscience

https://markets.nielsen.com/us/en/insights/case-study/2015/understanding-the-effectiveness-of-native-ads/

Related Insights
Article

Toward improving MENA Representation on screen

If you don’t tell your own story, someone else will. For people from Middle East/North Africa, this has indeed been a challenge when it comes to the stories that they see in the media.

Read More >
Article

Playing the game: Breaking the bias with women influencers in sports and gaming

Working with female influencers is a winning move for brands looking to create an authentic connection with their consumers.

Read More >
Report

Podcasting Today

The strength of the podcast industry spans well beyond offering audiences a growing bevy of titles—especially for advertisers. That’s because podcast audiences are shedding their COVID-induced spending inhibitions.

Read More >