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Case Study: Optimizing Ad Targeting
Case Study

Case Study: Optimizing Ad Targeting

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Today’s digital world requires us to ensure our ads reach the right audience, at the right time, with the right message. But are there ways to improve targeting? Yahoo! worked with Nielsen Consumer Neuroscience to develop guidelines for developing more effective online targeting.

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Case Study: Optimizing Ad Targeting

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Tagged:
brand marketing | consumer neuroscience

https://markets.nielsen.com/us/en/insights/case-study/2016/case-study-optimizing-ad-targeting/

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