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Case Study: Optimizing Creative Using Consumer Neuroscience
Case Study

Case Study: Optimizing Creative Using Consumer Neuroscience

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The Ad Council set out to inspire fathers to be more involved in their children’s lives. It collaborated with Nielsen Consumer Neuroscience to test its “Cheerleader” ad, in which a father is seen enthusiastically participating in a cheer routine with his young daughter. Nielsen applied its full suite of neuroscience tools to capture a holistic understanding of consumer response.

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Case Study: Optimizing Creative Using Consumer Neuroscience

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Tagged:
advertising | brand marketing | consumer neuroscience

https://markets.nielsen.com/us/en/insights/case-study/2016/case-study-optimizing-creative-using-consumer-neuroscience/

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