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Case Study: Measuring ‘Trust’ In the Financial Sector
Case Study

Case Study: Measuring ‘Trust’ In the Financial Sector

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Whether you’re on the treadmill, sitting in traffic, or watching a commercial, music affects mood and biases on a non-conscious level. There’s no question that music is a powerful influence on the brain, a fact that a German financial institute recognized when collaborating with Nielsen Consumer Neuroscience to test whether one of its ad communicated the idea of ‘trust.”

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Case Study: Measuring ‘Trust’ In the Financial Sector

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Tagged:
advertising | brand marketing | consumer neuroscience | financial

https://markets.nielsen.com/us/en/insights/case-study/2017/case-study-measuring-trust-in-the-financial-sector/

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