How do #fitspirations and shockumentaries figure into what we eat and drink? Hear Jordan Rost, VP, Consumer Insights and Andrew Mandzy, Director of Health and Wellness Strategic Insights as they investigate how our view of health and wellness is changing and the media's influence on consumer...
When advertisers think of reach, TV and internet are usually top of mind but Nielsen’s data shows that radio has the greatest reach of all electronic media. This report highlights radio’s ability to reach legal drinking age consumers in general and Millennials 21-34 in particular.
Millennials are a diverse group: 42% of them are multicultural. With this in mind, this report focuses on a key demographic within the generation—Hispanic Millennials—and their viewing habits around sports.
One team is a modern-day football dynasty. The other hasn’t been to a Super Bowl in nearly two decades. You could say the New England Patriots and Atlanta Falcons are polar opposites going into Super Bowl LI. Nielsen data shows that their fans are distinct as well.
As the Atlanta Falcons and New England Patriots prepare to hit the gridiron on Feb. 5, consumers across the country are gearing up as well. Many plan to catch the game on live TV and are figuring out which foods and beverages they’ll want when it’s time to sit down and root for their favorite...
Beyond their cultural impact, music festivals offer a unique and valuable audience with boundless opportunities for Bev-Al brands to connect with consumers, activate their purchasing power and help drive the beat of the party.
During this webinar, three experts cover the 'best practices' for using buyergraphics to help you effectively plan, activate and measure a better media strategy.
With the Super Bowl not too far in our rearview mirror and the start of a new football season about to kick off, this report examines consumer and sponsor engagement with the big game.
When it comes to food, many Americans are putting their health first. But we still love a good indulgence as well, and candy is a top treat that generates billions in sales for brands and retailers that are able to appeal to the sweet tooth in all of us.
Big data keeps getting bigger as the number of devices we use on a daily basis continues to grow—and it’s confounding marketers looking for the most accurate measurement of their marketing return on investment. What are marketers’ best chance today to measure the full impact of their...