Insights

Budgeting for the Upturn – Does Share of Voice Matter

In the ongoing battle for greater sales and more market share, marketers are left wondering which strategy will increase their brand’s strength. In today’s tough economic times, advertisers seek insights to guide them in spending their limited budgets as efficiently as possible. Advertisers...

Some Bright Spots For The Auto Industry

Two of the “Big Three” U.S. automakers have gone bankrupt.  Car sales continue to decline.  This would appear to be the most challenging period for the automotive industry in its history.  But despite the gloom, there are some bright spots for auto makers, according to new research...

Auto Buzz Do Consumers Trust The Govt. At The Wheel

Jennifer Volz, Nielsen Online Consumer reactions to recent government moves toward U.S. automakers GM and Chrysler range from skeptical to supportive, based on Nielsen Online’s analysis of Internet consumer buzz. The Obama Administration’s weekend request for GM CEO Rick Wagoner’s...

Strategic Decisions Can Offset Reduced Marketing Budgets

While uncertain economic conditions have forced most marketers to cut back their budgets, they can take a number of steps to compensate for fewer available dollars and maintain the effectiveness of their campaign.  By moving beyond the use of traditional media age/sex demographics and having a...

Automotive Buzz Hyundai Plan Assures Approval Rating

While buyers may be delaying new vehicle purchases, consumers still actively post tens of thousands of brand and vehicle related messages each month. In its latest Automotive Industry Overview, Nielsen Online found that consumers have enthusiastically responded online to the Hyundai Assurance...

Ford More Competitive While Chrysler & General Motors Weaker

Julie Enzweiler In the past year, Nissan N.A. and Ford Motor Co. Web sites are showing signs of increased consumer interest as evidenced by comparing the unique visitors from January 2008 to January 2009. In terms of year-over-year growth in site visitors, Nissan N.A. saw an increase of 14% while...

Most Buzzworthy Auto Brands Of 2008

By Julie Enzweiler, Nielsen Online The automotive industry has witnessed an extremely volatile and game-changing 2008. With Ford, BMW, Honda, Toyota and Volkswagen leading the way, here is a look at the top 25 automotive brands that consumers discussed online in 2008 relative to all online...

Mergers, Fuel Efficient Vehicles Dominate U.S. Auto Buzz

Consumers who have been following the turmoil in the U.S. automotive industry are also flocking online to discuss fuel efficient vehicles and a potential merger between General Motors (GM) and Chrysler, according to Nielsen Online.  An analysis of GM-related online buzz between...