Insights

Five factors shaping the future of sports marketing

Looking ahead to 2022 and beyond, Nielsen Sports has identified five areas of focus for marketers. Download Five Factors Shaping the Future of Sports Marketing to learn how to engage audiences and support your brand.

Marketing media planning: 3 pillars of effectiveness

Marketing media planning is an always-on exercise and centers each decision around the people you're trying to reach. With a shift in mindset, marketers can leverage continuous and connected planning to ensure efficient and effective business growth.