Amid the many dynamics affecting TV usage, such as program releases, sports seasons and even the weather, few have the same effect as one of the most basic: time off.
When it comes to brand building, marketers need to be able to drive engagement, awareness and consideration among people who aren’t already customers.
The pandemic and supply chain disruptions continue to affect brands in the CPG and retail space. Learn how three factors—budgeting and growth, measurement and targeting—can help mitigate these factors in 2022 and beyond.
When we take a step back and aggregate all of our TV usage, the shift to using TV-connected devices over the past 10 years is significant.
Looking ahead to 2022 and beyond, Nielsen Sports has identified five areas of focus for marketers. Download Five Factors Shaping the Future of Sports Marketing to learn how to engage audiences and support your brand.
While brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.
According to The Gauge, Nielsen’s total TV and streaming snapshot, broadcast gained 2 share points to represent 28% of total TV viewing in October.
Nielsen recently identified three pillars of effective media planning that marketers should focus on in order to thrive in an uncertain future—focusing on the people they’re trying to reach, connected planning and continuous planning.
The future of sports entertainment is data-informed. Learn how to harness the power of data to enrich the experience for fans across all sports.
Marketing media planning is an always-on exercise and centers each decision around the people you're trying to reach. With a shift in mindset, marketers can leverage continuous and connected planning to ensure efficient and effective business growth.