This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising, LGBTQ+ visibility in media and how to improve inclusion of LGBTQ+ people in advertising and content.
Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth of streaming, however, continues to change history, as streaming viewership hit yet another new high in May 2022.
This is the first time streaming has eclipsed 30% of total TV usage. The increased share was backed by almost the same volume of streaming as in March, despite a 2.1% dip in total TV viewing, which is seasonally reflective of usage at the start of spring.
In addition to impressive viewership, the Eurovision Song Contest provides insight into the emotions of the audience—through the mood of the songs they vote for.
As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential for matching the right message with the right audience.
TV programming can do more than just fuel internal passions: In the case of docuseries, which are becoming increasingly popular on streaming platforms, Nielsen research has found that they can transform audiences into sports fans.
It’s easy to see how audiences could feel overwhelmed by the wealth of new streaming services. In fact, the abundance of services has many wishing for something that many cord cutters were once trying to get away from: bundled content.
Gaining a full share point over February, streaming services benefited from the transition away from the finale of professional football and the Olympics, which bolstered fall and winter TV viewing across broadcast networks.
Pilots and marketers have more in common than you may think. Nielsen’s study shows how marketers can use in-flight indicators to improve campaign ROI.
Global marketers say building brand awareness is their top objective for the year ahead, followed very closely by new customer acquisition.
If you don’t tell your own story, someone else will. For people from Middle East/North Africa, this has indeed been a challenge when it comes to the stories that they see in the media.
In concert with the launch of Nielsen’s 2022 Annual Marketing Report, we spoke to Jamie Moldafsky, Nielsen’s chief marketing and communications officer, about the importance of brand, the intersection of brand and acquisition, understanding full consumer journeys and the value of scalable data...
Learn about future-focused marketing and advertising strategies for brand building and customer acquisition.