This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising, LGBTQ+ visibility in media and how to improve inclusion of LGBTQ+ people in advertising and content.
Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth of streaming, however, continues to change history, as streaming viewership hit yet another new high in May 2022.
This is the first time streaming has eclipsed 30% of total TV usage. The increased share was backed by almost the same volume of streaming as in March, despite a 2.1% dip in total TV viewing, which is seasonally reflective of usage at the start of spring.
Fans around the world are telling leagues and sponsors they’re ready for more when it comes to women’s sports.
In celebration of Women’s History Month, we spoke to Crystal Echo Hawk, founder and Executive Director of IllumiNative, about amplifying the voices, stories and issues of her community in media content.
Our Charlene Polite Corley, VP of Diverse Insights and Partnerships, shares how television can play an important role in raising awareness of critical health issues impacting Black women.
Before launching an influencer campaign, brands need to first develop a sound strategy for the campaign to drive the strongest impact and optimize their marketing spend.
Steed joined Nielsen’s VP of Diverse Insights and Partnerships, Charlene Polite Corley, to discuss the impact of diverse-owned media and how brands and advertisers can benefit from working with Black-owned media.
Tony Coles, Division President, iHeartMedia and Founder, Black Information Network, spoke with us about the power of radio and creating a platform for more authentic Black voices and nuanced stories.
Understand where and how Black audiences are connecting with audio.
Much of the content Latinos are seeking is in Spanish, regardless of their “primary” language, due to the vast and nuanced representation of their culture and community found in Spanish-language TV and radio.
This report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution.
There is no substitute for live sports action, but the proliferation of content across an expanding array of platforms has sparked increased consumption of additional sports content—both related to and not related to live matches.