The Database: Where Local and Out-of-Home TV Viewing Fit Into Today’s Media Landscape
This episode of The Database takes a look at local and out-of-home TV viewing—who’s watching, the contributions they add to the overall viewing picture and how networks, advertisers and agencies should be looking at the evolving trends in the local and OOH TV environments.
The Database: A Look at the Growing World of Streaming and Over-the-Top Video
This episode of The Database explores the growing universe of streaming video and over-the-top content. We delve into the technologies consumers are using to tap into this content, the growth in the amount of content they’re consuming, as well as how these trends are shaping the overall video...
A Marketer's Guide to Podcasting: Third-Quarter 2018
The medium of podcasting continues to evolve as it engages and entertains growing audiences. Nielsen’s Fanlinks Survey asks households to rate their interest in overall podcasting as well as various genres of podcasts.
What's in Podcast Fans' Shopping Carts?
Podcasting continues to grow in popularity year after year in the U.S. And brands are taking notice—particularly those in the fast-moving consumer goods space. For advertisers looking to reach these fans, understanding purchasing habits by genre is important.
The Database: Meeting Today's Multicultural Consumers
African Americans, Asian Americans and Hispanics represent approximately 40% of the U.S. population—that number is growing. Learn what drives multicultural consumers to spend and how marketers can reach and engage these shoppers.
The Database: Understanding Advanced Audience-Based Buying and Addressable TV
For the past 50 years or so, the process of buying TV ads has remained fairly consistent—and pretty straightforward. Recently, however, interest in more targeted ad buying is bubbling up, largely because that’s how the process works online.
The Database: Opportunities in Esports
This episode of The Database delves into the world of esports, or competitive video gaming. We look at the overall landscape, who the fans are, the platforms that gamers consume esports on, and what opportunities exist for brands.
The Database: Navigating Big Data
This episode of The Database explores ways that brands can tap into big data, segment audiences with it, visualize it and develop meaningful content and messages with it.
The Database: Episode 5, Media Minutes, Digital Devices, and the Generation Driving Today’s Trends
In this episode of The Database, a podcast from Nielsen, we’re diving into media, specifically how much time we spend with devices, which devices are growing in popularity and how Millennials are driving trends across these devices.
The Database: Episode 3, Getting Into the Spirit With Holiday Media
Whether it’s the sound of holiday hits on the radio or holiday movies or TV programming, media plays a big role in getting us into the spirit of the holidays. In the third episode of The Database podcast, a group of experts explore radio and TV consumption around the year-end holidays.