Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth of streaming, however, continues to change history, as streaming viewership hit yet another new high in May 2022.
An increase in AANHPI representation is bringing multi-generational households together for a shared content experience.
This is the first time streaming has eclipsed 30% of total TV usage. The increased share was backed by almost the same volume of streaming as in March, despite a 2.1% dip in total TV viewing, which is seasonally reflective of usage at the start of spring.
There is no mistaking the value of RPD and ACR, as they provide scale to measurement, but we know they were never intended to be used for measurement. Big data is reflective of devices, not of actual people.
The strength of the podcast industry spans well beyond offering audiences a growing bevy of titles—especially for advertisers. That’s because podcast audiences are shedding their COVID-induced spending inhibitions.
It’s easy to see how audiences could feel overwhelmed by the wealth of new streaming services. In fact, the abundance of services has many wishing for something that many cord cutters were once trying to get away from: bundled content.
Gaining a full share point over February, streaming services benefited from the transition away from the finale of professional football and the Olympics, which bolstered fall and winter TV viewing across broadcast networks.
If you don’t tell your own story, someone else will. For people from Middle East/North Africa, this has indeed been a challenge when it comes to the stories that they see in the media.
Our first State of Play report looks at the explosion of streaming choice and how consumers are gravitating to it—and feeling overwhelmed by the number of new services.
Since 2018, the number of female podcast listeners has increased by 76%. And perhaps more impressive—given that audio engagement is often associated with being away from the home—is the 41% increase since the beginning of the pandemic.